RRG Real Estate Group announces the start of sales for Block #BeOne, one of the most attractive buildings within the first phase of the Lakeside11 project. The development is located in the fast-growing northern part of Bucharest, right on the shore of Lake Străulești and only a seven-minute walk from the metro station with the same name.
Block #BeOne: an anticipated sales launch
Block #BeOne is more than its technical designation “B1” on the masterplan. The #BeOne concept reflects the idea of choosing the first and the best. Its launch has been highly anticipated, as the block occupies the most appealing position within Phase One and sits closer to the lake, offering additional openness and unobstructed views.
Modern layouts, large windows and generous balconies or terraces create a seamless connection with the natural landscape, offering a sense of space and panoramic openness.
Pricing Guidelines for Block #BeOne
Block #BeOne offers a variety of typologies: one-, two- and three-room apartments, as well as exclusive four- and five-room residences on the top floor.
Indicative starting prices for the main apartment types:
- One-room apartments
58 sqm total area (including an 8.2 sqm balcony) — from 127,000 EUR,
or from 108,000 EUR under the #InvestWithRRG model. - Two-room apartments
76 sqm total area (including an 8.2 sqm balcony) — from 174,000 EUR,
or from 149,000 EUR under #InvestWithRRG. - Three-room apartments
99 sqm total area (including two balconies totaling 14.6 sqm) — from 212,000 EUR,
or from 180,000 EUR under #InvestWithRRG.
Sales Dynamics in Phase One
Phase One of Lakeside11 continues to show strong momentum: 80% of apartments in Block B2 and 46% in Block B3 have already been sold. This steady demand highlights the appeal of waterfront living and the attractiveness of this emerging district. The launch of Block #BeOne is a natural continuation of this positive dynamic.
Lakeside11: concept and identity
Lakeside11 is a low-density development designed to harmonize contemporary residential architecture with its natural surroundings. Phase One includes three buildings and 105 apartments, with a total investment of 20 million EUR.
The project has already received international recognition, winning the Red Dot Design Award 2025 and Romanian Property Awards in four categories.
Investment appeal of Block #BeOne
Block #BeOne stands out as an attractive option for both end-users and investors thanks to:
- its proximity to the lake,
• advantageous launch conditions,
• the #InvestWithRRG model offering phased payments.
Prime lakefront-adjacent locations consistently retain and grow in value — and Block #BeOne follows this pattern.
Be One — choose the best, while it’s available
The launch of Block #BeOne offers the opportunity to secure a home in one of the most desirable buildings of Phase One. The Be One concept underscores a simple and powerful idea: choose location, choose perspective, choose the view, choose the tranquility.
BeOne — choose the best, in the right moment.


